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Why is Google Business Profile Imperative for Your Business Structure?

[Photo by Google on Google Images]
Author: Heather Smith

Why is Google Business Profile Imperative for Your Business Structure?

Business Alignment is based on our business chakras. Each chakra represents an area of digital marketing, the importance, and the feeling or energy to project out into the Universe.

The first step, in this process, is not working in the space of a chakra, but rather your business mantra or mission statement. Consider your business mission statement to be your business voice and your intention that you release out into the Universe. It takes up all space, everywhere, and anywhere within your business plan. Google Business enables that voice to be expanded throughout the internet. It is part of the root chakra, Muladhara, in Business Alignment. In regard to a living being, the root chakra is located at the base of the spine and travels from your toes to the first three vertebrae. Muladhara is a Sanskrit word; Mula meaning “root” and Adhara, which means “support” or “base.”

For businesses, a root chakra is the building structure, website, and anywhere these items are “seen” or appear. Google is the most well-known and most trusted web browser in the world. It is estimated that over 64% of the population prefer Chrome over any other web browser and this is the same for mobile devices (Oberlo, 2021). With that being said, if you have a business, you need to have a Google Business account.

First, let’s talk about our root chakra for a minute. This is a space of trust. It is your business grounding state; it paves a path moving forward.  In comparison to a being, we might not remember our infancy days and most definitely not our in-utero days, however, this is what started our journey as humans. Our fears and sense of realities all stem from our roots. This is the same for our business. We need to establish trust. Google Business provides a sense of trust to the customer. It allows your prospective customers to be reassured– “hey, this is actually a business.” It displays your business structure and/or your website. It provides useful information about your business. The platform allows for posting like any other social media platform as well.

The best part about a Google Business account is that it is FREE! The tool is remarkably versatile in the sense that the more features you take advantage of, the more SEO your business will acquire; more optimizing within your prospective customers’ search. Once a Business Google account is created, you will now have the availability to track your analytics with Google Analytics. Another added benefit, for those that are using Google Business to its full potential, your business will have higher bidding rights when utilizing Google Ads and keywords.

Let’s not waste any more precious time. Follow along below and I will teach you how to create a Google Business account: