Heather Smith

following the mission

Following the Mission

[Image by Heather Smith]

Our solar plexus chakra guides us as we listen. If we trust the guidance, the solar plexus chakra is balanced. Our mission statement is the action of intuition. Keeping every action in alignment with the mission will ensure a balanced business structure.
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sacral chakra symbol

Content Marketing, Copywriting, Services, and Products

[Photo by Heather Smith]

Content Marketing, Copywriting, Services, and Products all have one element in common…these actions live in the Sacral or Swadisthana Chakra.
In Business Alignment, this energy is what we are giving our customers. Giving and receiving are the same energy. So, if you want to receive, you have to give with that same energy. Think of how you felt as a little kid and someone gave you a gift. Were you delighted and excited? This is how you have to write, create, and produce anything that is given from your business. And then look at the end result. Is the creation producing the emotion of pleasure from your audience?
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digital transformation

What is Digital Transformation?

[Photo by Joshua Sortino on Unsplash]

When companies embrace a digital transformation more doors open. I’ll be the first to tell you that I would not have achieved my degrees, managed my employments, raised my kids, or been able to surrender to obstacles if it wasn’t for our digital presence.
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Business Chakras

What are Business Chakras?

[Photo by Greg Rakozy on Unsplash]
 
Businesses are their own entity.  They have their own energy systems that are governed by our external environment. The external environment is based on employees, customers, and money. We could break down Business Chakras even further by departments. Each department within a business has its own set of goals to accomplish. All the employees have functions.
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coastal sunset with person reaching arms out to the sky

Business Alignment

[Photo by Mohamed Nohassi on Unsplash]
 
Everything is energy. If businesses don’t troubleshoot the root causes of problems, the same problems (with different faces or spaces) will continue to occur over and over again. NOW, read that again!
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Lyme Health & Wellness Fair

Lyme Health & Wellness Fair

The CommunityCare of Lyme (CCL) is coordinating a family-friendly wellness fair on Saturday, September 25th from 9 am – 1 pm. The event will take place on the Lyme Common green. CCL is a 501 (c)(3) non-profit organization that benefits the Upper Valley tremendously. Their main focus is helping individuals and families throughout the community …

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Laptop showing text I design and develop experiences that make people's lives simple

Tricks and Traits of Websites

[Photo by Ben Kolde on Unsplash]
 
Believe it or not less is more and simplest is best. Don’t be afraid of white space. I have taken so many courses in the design aspect of websites. And trust me, it is kind of common sense. As a business owner, you want your message or your mission to be clearly interpreted.
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google address sign

Why is Google Business Profile Imperative for Your Business Structure?

[Photo by Google on Google Images]
 
For businesses, a root chakra is the building structure, website, and anywhere these items are “seen” or appear. Google is the most well-known and most trusted web browser in the world. It is estimated that over 64% of the population prefer Chrome over any other web browser and this is the same for mobile devices (Oberlo, 2021). With that being said, if you have a business, you need to have a Google Business account.
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Foot print on beach

A Mission to Create a Content-Rich Mission Statement

[Photo by Vishnu Prasad on Unsplash]
 
The first step towards balancing your business chakras is developing a mission statement. Think of it as the footprint of your business. It’s the first step; and then, everything else should align with this mission. When I say everything, I mean employees, leaders, all forms of marketing, development, programs, campaigns, products, and EVERYTHING.
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