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A Mission to Create a Content-Rich Mission Statement

[Photo by Vishnu Prasad on Unsplash]
Author: Heather Smith

A Mission to Create a Content-Rich Mission Statement

The first step towards balancing your business chakras is developing a mission statement. Think of it as the footprint of your business. It’s the first step; and then, everything else should align with this mission. When I say everything, I mean employees, leaders, all forms of marketing, development, programs, campaigns, products, and EVERYTHING.

How to develop a mission statement?

Who are your people? Who are the people you are trying to target and get your message across to? What services are you providing your “people” with? What benefits are your “people” reaping by purchasing your products or service(s)?

Answer the questions above either as the business owner, CEO, founder or take these questions to your next team meeting and riff about it.

Another idea is to completely clear your mind(s) either together as a team or solo. There is a great deal of research-backed collaborative meditations within the workplace that has been proven to increase synergy, innovation, and quality of work.  The benefits are endless to those that work in the business realm. Forbes report that just a few minutes a day can reduce burnout, counteract stress, improve cognition, and curb emotional reactions.

Science shows that meditation improves cognition. It only makes sense to incorporate this practice into your company culture. Here is an example of a fun team-building game to acquire your company’s mission statement:

  • Supply writing materials and paper to each employee.
  • At the beginning of the meeting, ask for everyone to close their eyes and think only about breathing in and breathing out for 3-5 minutes. Set a timer.
  • When the timer goes off, ask each employee to free-write for 5 minutes. Thinking of the product(s) and/or services, have your employees write whatever comes to their minds.
  • Ask each employee to share what they think is “their best” line/summary/statement.
  • Poof! You have a mission statement.

Now that your business has a mission statement, where should it be displayed?

Business’ mission statements should, ideally, be the company’s tagline. A business tagline appears under all logos and creatives in print or digital. A shortened version or a summary statement could be used if the mission statement is too long. All in all, the tagline should incorporate the mission statement to some degree.

A business mission statement should be visible on the website. This could be on the home page, the about page, or a separate link within the main menu. It should be easily accessible and visible to the customer. Point blank, a customer shouldn’t have to conduct a search ‘[Company Name] mission statement’ to locate it. Businesses should be proud of this mission and “show it off” whenever possible.

Mission statements are necessary, needed, and desired!

A mission statement provides a sense of trust to the customer. Not only because it is outlining why you are selling what you are selling, but the customer will “sense” a structured environment. If you don’t have a mission statement, your business will appear unorganized, unreliable, and untrustworthy. That is a whole lot of “uns” that I’m sure you do not want to define as your organization.

A mission statement also provides an outline, backbone, and security net for your business and its employees. All other materials need to incorporate this message. This could be the very reason to develop one. It will determine which directions to go in with marketing campaigns as well. It will provide an overall scheme for packaging and website design as well as any digital art. It will prevent less confusion and fewer questions from being asked by staff. Overall, a mission statement will encompass all meaning within your organizational structure saving time, money, and resources.